| A couple of years ago, I wrote a five-part blog named the “Nuevo Latinos.” The blog described a new generation of Latinos who were proud of their heritage but viewed themselves as part of the mainstream rather than some outlier faction of America. Most of these Latinos were U.S. born, but not all of them, and some of them do not speak Spanish – see the hilarious MiTú video on Latinos who are linguistically challenged. Since that time, we have seen this phenomenon continue to expand with Latin artists, politicians, and entrepreneurs setting the bar even higher. I recently joined the board of The Latino Donor Collaborative, an organization committed to changing the narrative and improving the Latino brand in America. While there are millions of Latinos in this country who need our help because they are dealing with unspeakable challenges regarding their finances and/or their immigration status, there are many more Latinos who are doing exceptionally well and achieving at the highest levels. Our country needs to hear more about them as well.
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