A growing focus on Hispanic homebuyers on the part of large financial institutions will be the topic of an upcoming feature article in a major financial publication. The writer has recognized that a tipping point has occurred with big banks and small independent lenders placing more emphasis on the burgeoning Hispanic homebuyer segment. One question is whether this new focus will result in changes in product design and underwriting guides that address the unique nuances of many Hispanic buyers. I believe this is happening however, most lenders are underestimating the important role that technology and social media play in the lives of a typical Hispanic family. Hispanics are more than ten years younger than the general population, and out-index all other demographic groups in their use of technology, especially mobile technology. Focus is nice, but marketers need to look beyond the surface when it comes to Hispanic consumers.
This might be my most provocative blog in a while. Let me first state that I am happily married to a beautiful gringa. My kids are half- White and some of my best friends throughout my life have been White, so don’t let the title of this blog throw you.
A few weeks ago, Twitter was blowing up when John Leguizamo spoke out against the recent casting of James Franco as Fidel Castro in the independent film ‘Alina of Cuba’. Leguizamo took plenty of heat for his stance and was ridiculed by some including Bill Maher.