A growing focus on Hispanic homebuyers on the part of large financial institutions will be the topic of an upcoming feature article in a major financial publication. The writer has recognized that a tipping point has occurred with big banks and small independent lenders placing more emphasis on the burgeoning Hispanic homebuyer segment. One question is whether this new focus will result in changes in product design and underwriting guides that address the unique nuances of many Hispanic buyers. I believe this is happening however, most lenders are underestimating the important role that technology and social media play in the lives of a typical Hispanic family. Hispanics are more than ten years younger than the general population, and out-index all other demographic groups in their use of technology, especially mobile technology. Focus is nice, but marketers need to look beyond the surface when it comes to Hispanic consumers.
We currently have 11 million unfilled jobs in America. Ending illegal immigration will either dramatically increase that number and have massive disruption to our economy, or we will have to...
Latinos are the youngest demographic in America, with the highest workforce participation rate. We are young and we are not afraid of hard work. Our dedication to God, family, and country is of the highest level. We contribute a lot to this country, but I’m not afraid to say, we are still vastly underachieving as a community.
I think most Latinos would agree that at our core, we are a generous people. If a member of our family is in need, Latinos as a rule, won’t hesitate to help financially. Family is central to Hispanic culture: our generosity has few limits. Maybe that explains why when it comes to making political donations and writing checks in support of actual philanthropic activities, Latinos come up short….When I interviewed Barack Obama last year at NAHREP at L’ATTITUDE, I pressed him about politicians not prioritizing issues that are important to Latino voters, he politely pushed back by saying…