My buddy Leo Pareja introduced me to the notion that if you aren’t paying for a product, you ARE the product. In other words, when you use a “free” service online or otherwise, your information is most likely where the company is making their money. This became painfully clear earlier in the week when it was revealed that Facebook effectively sold private information (by virtue of an app) on millions of its users to Cambridge Analytica, who in turn used the information to assist a client of theirs to use the information for the benefit of the Donald Trump presidential campaign. At this point, there is no evidence that the Trump campaign did wrong by acquiring this information, but it is a sobering reminder that the massive information that companies like Google, Amazon, Samsung, Facebook, and Microsoft have on us is anything but private. Facebook stock took a dive last week and Mark Zuckerberg has been crying mea culpa on CNN and the online media. Zuckerberg should expect a subpoena to testify in front of congress soon. I deleted all of my FB apps and definitely don’t want one of those creepy Amazon Echo or Google Home anywhere near my house.