There was only one real story in the world news this week – coronavirus. I am not an expert of infectious diseases, but let me say up front that while I think the threat is real, I think the U.S. will avoid the worst of it. While the disease is less dangerous than previous strains like H1N1 or the Avian flu, the fact that it is not more lethal can make it more difficult to detect, and therefore more likely to spread. In response to the epidemic, the stock market has taken the worst beating since the great recession in 2008. This is more of a reaction to the number of companies that rely on foreign markets for labor and sales growth. My advice is to ignore the political rhetoric and take the precautions that are recommended by the CDC. We have encountered these threats before and we will get past this one as well. My son and I both have chronic sinus issues, and are susceptible to colds and sinus infections. I’m a big believer in steam and hot tea as deterrents to infection. Beyond that, I don’t plan to alter my plans a whole lot at this point. Stay healthy!
After my last video about Pharrell Williams, I heard from people who wondered why I’d respond to a comment that, on the surface, seemed harmless. In this episode, I explain why moments like this matter—because even well-intentioned remarks can reinforce damaging narratives about Black and Latino professionals, especially around DEI and merit. And when those narratives come from influential voices, they spread fast. I also get into why unity and consistency in our messaging is critical right now, and why staying silent when false narratives gain traction can cost us economically and professionally.
Every now and then a public comment goes viral that reveals just how deeply people misunderstand diversity programs — and how quickly nuance disappears. This week, Pharrell Williams sparked conversation by suggesting that some Black and Latino professionals get opportunities they “don’t deserve.” I recorded this episode because statements like that ignore how competitive admissions and hiring actually work, and they erase the reality that our communities have always had to be both talented and lucky just to get in the room.
Every once in a while, you can feel something shifting. Over the last few months, I’ve sensed a momentum building in our community—one that feels different from 2000 and different from 2020. This time, it isn’t coming from outside forces or corporate gestures. It’s coming from us. Latinos are frustrated, galvanized, and more unified than I’ve seen in years, and I believe we’re on the edge of a defining moment. In this episode of The Latino Brand, I break down why this matters and what it means for anyone who wants to shape—not just witness—the next chapter for our community.