We all know how Amazon is dominating the retail sales world. They can cause the stock valuations of an entire business sector to plummet just by sticking their toe in a new business category (see grocery and pharma). So who is going to challenge them? My bet is Walmart. Walmart has more cash flow and as much data on their customers as Amazon does. They are spending billions on technology and they know how to segment their business better than anyone. I also happen to know that they hired away some of the same marketing geniuses that helped reinvent Target from a dying brand to a modern enterprise. While Amazon may currently have the edge on technology, Walmart is ahead on actual engagement with one of the most influential U.S. consumer segments — the Latino demographic. Jeff Bezos is one of the smartest leaders in business today, but I wouldn’t count out the largest retailer in the world just yet.
I think most Latinos would agree that at our core, we are a generous people. If a member of our family is in need, Latinos as a rule, won’t hesitate to help financially. Family is central to Hispanic culture: our generosity has few limits. Maybe that explains why when it comes to making political donations and writing checks in support of actual philanthropic activities, Latinos come up short….When I interviewed Barack Obama last year at NAHREP at L’ATTITUDE, I pressed him about politicians not prioritizing issues that are important to Latino voters, he politely pushed back by saying…
Over the last few weeks, I have had the opportunity to speak at the T3 Conference in Florida…I surprised the audience when I explained how the issue of diversity has been framed incorrectly, and has for the most part alienated the business community.
We hear frequently how Latinos are not a monolithic community. In other words, we are not all the same. We come from different countries, have a variety of political views, and even eat different foods. I get all of that, but I also think focusing constantly on our differences versus our similarities undermines our political and economic power as a community...