Gary Acosta

Successful entrepreneur, investor and founder of today’s leading Hispanic business organization

Gary Acosta is an entrepreneur, public policy advocate, and investor. He is the Co-Founder & CEO of the National Association of Hispanic Real Estate Professionals (NAHREP ®). NAHREP is the largest Latino business organization in the nation. Mr. Acosta is also the co-founder of L’ATTITUDE, a major event he produces with international business executive Sol Trujillo, former United Airlines CEO Oscar Munoz, and music superstar Emilio Estefan. L’ATTITUDE celebrates the key role of Latinos in business, entertainment, sports, tech, and politics. Acosta is also a general partner of L’ATTITUDE Ventures, the nation’s largest venture capital fund exclusively focused on Latino-led start-ups. Mr. Acosta writes a weekly blog about business and current events at garyacosta.com.

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Non-partisan does not mean apolitical

There is a strong quote from the early 20th Century that illustrates how economics and politics are inseparable. It goes something like this: “The worst illiterate is the political illiterate. He (the political illiterate) doesn’t hear, speak, or participate in political events. He doesn’t know that the cost of life, the price of food, rent,…

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BTS at L’ATTITUDE

In the months prior to L’ATTITUDE 2020, I made it a point to watch a number of virtual events. Some like the Aspen Ideas Festival were well executed, but aimed relatively low in terms of program and production. The major events such as SXSW and Comic-Con offered smaller virtual versions of their massive live events…

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Three Reasons Why L’ATTITUDE Matters

L’ATTITUDE is an event platform that I launched three years ago, together with business leader Sol Trujillo, and with the support of the NAHREP leadership team and events staff. This past year, international superstar Emilio Estefan joined me and Sol. Because of their prolific careers in business and entertainment, Sol and Emilio have access to…

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Latino Museum

I had a great conversation this week with Congressman Tony Cárdenas. Tony is from Los Angeles and a former REALTOR®. In fact, he started his career in real estate with Jerry Ascencio, NAHREP’s former national president. Tony recently announced his candidacy for the position of Assistant Speaker of the House, but prior to that he…

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Stay Safe

On a sad note, I had four friends lose parents last week alone. Three died of COVID-19. It’s unbelievable. I recently made the decision to allow the NAHREP staff to work from home for the remainder of the year. We are lucky because not everyone has a job that can be done from home and…

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Hate, Inc.

Coming off all of the crazy comments I received over last week’s blog on Goya, I started reading a book titled, Hate, Inc.: Why Today’s Media Makes Us Despise One Another. It’s written by Matt Taibbi, a Rolling Stone journalist who says that the press has mastered the art of monetizing anger, paranoia and distrust.…

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COVID-19 Will Change us Forever

Barring getting a vaccine sooner than expected, it seems like we’re in for a longer haul than expected with this once-in-a-century pandemic. Businesses, schools and sports are probably going to be a shell of themselves until the end of the year. There is no denying the fact that we have managed this situation poorly. Americans…

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Where Do Latinos Fit in the BLM Movement?

After America witnessed the murder, or more appropriately, the lynching of George Floyd, conversations about the treatment of Blacks in America have dominated the national dialogue, and for good reason. However, last week, Andres Guardado, an eighteen-year-old Latino student in Los Angeles, moonlighting as a security guard, was shot in the back and killed by police…

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Hamilton on Disney+

If you haven’t had the privilege of seeing Hamilton, The Musical, you’ll have a chance to see it on Disney+ starting on July 3rd. If you are not a fan of theater, you may not know how rare this sort of thing is. Broadway musicals are almost never shown on television, much less when they…

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Being a Father is My Favorite Job

The first time I looked into the eyes of my newborn child, my life was changed forever. An earthshattering feeling of love, humility and responsibility overwhelmed me and I realized at that moment that I had a new job that would last the rest of my life. Fatherhood has brought me more pleasure than I…

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