Gary Acosta

Successful entrepreneur, investor and founder of today’s leading Hispanic business organization

Gary Acosta is the Co-Founder & CEO of the National Association of Hispanic Real Estate Professionals (NAHREP®) and a 25-year veteran of the housing industry. NAHREP is the nation’s largest minority real estate trade association with over 30,000 members and 80 local chapters. In his capacity as CEO of NAHREP, he created the Hispanic Wealth Project, a 501c3 non-profit organization with a strategic plan to triple Hispanic household wealth by 2024. Mr. Acosta also authored The Hispanic Wealth Disciplines, 10 principles that guide NAHREP members and supporters towards a career of wealth and prosperity. He is the creator of 53 Million and One®, a one of a kind, theatrical presentation that chronicles the true life story of Jerry Ascencio, and his journey from immigrant to successful real estate entrepreneur.

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Searching for Latino Unicorns

Capital flows towards growth, so one of the biggest mysteries in the history of capitalism is how little capital has flowed to the U.S. Latino cohort. The Stanford Latino Entrepreneurship Initiative (SLEI) says if Latino entrepreneurs had access to a proportional amount of capital as the overall market, it would add $1.5 Trillion to the…

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Big Companies Can Help Close America’s Wealth Gap, but it Won’t Happen Without a Strong Push

For years I have been talking to corporations about the growth and profit opportunity of the Hispanic market. Factually speaking, Hispanics are the youngest and fastest-growing demographic segment in our economy. In the housing sector, Hispanics account for about 50% of the homeownership growth in America. The numbers are big and the opportunity is clear.…

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Latino Museum

I had a great conversation this week with Congressman Tony Cárdenas. Tony is from Los Angeles and a former REALTOR®. In fact, he started his career in real estate with Jerry Ascencio, NAHREP’s former national president. Tony recently announced his candidacy for the position of Assistant Speaker of the House, but prior to that he…

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What do Latinos really want?

I have been thinking a lot about what Latinos really want, and perhaps a better question is what do they really need. Everything I do with NAHREP, The Hispanic Wealth Project, and L’ATTITUDE is about answering those questions. We talk a lot about creating a new narrative for the Latino community. Not an easy undertaking,…

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I’m sold on the term “LatinX”

USA Today published an article about the term “LatinX” this past weekend. You should read the article yourself, but it essentially blasts the term as a progressive-led assault on the Spanish language itself. The article initially resonated with me and I decided to post it on FB on Friday to see what others thought. Once the comments…

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LDC Hosts Steve Forbes

I’ve been a board member of the Latino Donor Collaborative for two years. The organization is chaired by Sol Trujillo and is governed by an impressive board of many of the top Latino business leaders and entrepreneurs in the country. The organization produces research reports and hosts twice annual convenings where LDC board members interview…

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