Actress Zoë Saldaña (Guardians of the Galaxy) has launched a media company called BeSe. The company will focus on “cultural storytelling” targeting millennial and Gen Z audiences. A lot has been said about the lack of diversity in Hollywood, but I always say people will resist change until not changing affects their livelihood. The emergence of digital media has lowered the barrier of entry for new ventures. It gives creative types the opportunity to build an audience with little to no cost. Zoë’s new venture comes a few months after a similar venture was announced that included Sofia Vergara. Latinos have plenty of great artists and performers, but we need more media entrepreneurs. For Latinos, business is the new sexy! I hope BeSe is only the beginning.
Latinos are the youngest demographic in America, with the highest workforce participation rate. We are young and we are not afraid of hard work. Our dedication to God, family, and country is of the highest level. We contribute a lot to this country, but I’m not afraid to say, we are still vastly underachieving as a community.
I think most Latinos would agree that at our core, we are a generous people. If a member of our family is in need, Latinos as a rule, won’t hesitate to help financially. Family is central to Hispanic culture: our generosity has few limits. Maybe that explains why when it comes to making political donations and writing checks in support of actual philanthropic activities, Latinos come up short….When I interviewed Barack Obama last year at NAHREP at L’ATTITUDE, I pressed him about politicians not prioritizing issues that are important to Latino voters, he politely pushed back by saying…
We hear frequently how Latinos are not a monolithic community. In other words, we are not all the same. We come from different countries, have a variety of political views, and even eat different foods. I get all of that, but I also think focusing constantly on our differences versus our similarities undermines our political and economic power as a community...