Despite rising interest rates and tight inventory, Hispanics purchased homes in droves during the first quarter of 2018 according to the U.S. Census Bureau. The Hispanic homeownership rate increased from 46.2 percent in Q4 of 2017 to 48.4 percent in Q1 of this year. The increase corresponded with a net gain of more than 250,000 new homeowners, nationwide. While one quarter does not make a trend, the news helps validate the predictions made by Harvard, The Urban Institute, and NAHREP, that Hispanics will be the driving force in homeownership gains in the coming years. As mortgage companies are finally seeing the refinance boom come to an end, the purchase market will drive the industry and Hispanics are the key to growth. Will the housing industry make bigger investments to reach and serve Hispanic customers? My guess is ‘yes’, although I also expect some new players to emerge that recognize the opportunity and create new innovative models to reach this exploding market.