L’ATTITUDE 2019 wraps up

L’ATTITUDE 2019 finished with a bang. This year’s event once again featured some of the top leaders in business, politics, entertainment and journalism. The session with Marc Benioff and Oscar Munoz was a highlight for me. The two business titans spoke about some of the more consequential issues facing our country and finished their session…

L’ATTITUDE

Just a short note this week to remind everyone that the L’ATTITUDE 2019 and the NAHREP at L’ATTITUDE conventions take place this week in San Diego. L’ATTITUDE is redefining the narrative for the U.S. Latino cohort. The Dow Jones Company, the Wall Street Journal, CNBC, MSNBC and Telemundo are covering the event as media partners. #LattitudeIsEverything Below is a list…

Marc Benioff is Coming to L’ATTITUDE

Of all the speakers we have in the lineup for L’ATTITUDE 2019, I am most interested in seeing Marc Benioff. Benioff is the Chairman and Co-CEO of Salesforce and has a net worth of over $6 Billion. In addition to his success in business, Benioff is known for his philanthropy and the audacious way he challenges…

L’ATTITUDE Announces its 2019 Lineup

Last week I was in Miami for NAHREP’s Entre Familia event. It was a big success and after a full day of real estate skills training, I had the chance to talk about the upcoming NAHREP at L’ATTITUDE event. I expressed to the group that some people come to NAHREP to acquire new skills and…

L’ATTITUDE 2019 to open registration soon

While SXSW continues to set attendance records, L’ATTITUDE will open registration soon for its 2019 event in San Diego on September 26-29. Once again NAHREP will host its national convention in tandem with L’ATTITUDE and will be joined by ALPFA and SLEI, two of the of leading organizations for Latino business professionals and entrepreneurs. Last…

Alita: Battle Angel – Surges at the Box Office

NAHREP’s national president, Daisy Lopez-Cid was in town last week, and Marisa Calderon and I decided to take the afternoon off and take Daisy and the NAHREP staff to watch the Robert Rodriguez directed film Alita: Battle Angel. I got the chance to interview Rodriguez on stage last September at the L’ATTITDUE event, and could…

Roma

Famed Mexican director, Alfonso Cuarón’s semi-autobiographical story about a year in the life of the maid that helped raise him and his siblings. Cuarón who won the Oscar for Best Director for his 2013 film, Gravity, addresses several timely issues in Roma, including race, class and idiot fathers. Without being too preachy, the film subtly…

Events are the new form of journalism

A few weeks ago, I wrote about how malls were not dying but rather transforming from shopping locations to experiential destinations. A similar transformation is taking place in the journalism world. Publications like the Wall Street Journal, Vanity Fair, and the Atlantic Magazine are making more money these days hosting conferences and events as they…

Robert Rodriguez partners with VICE

Director Robert Rodriguez’ El Rey entertainment company is partnering with Vice Media to launch La Reyna, a new company that will focus on helping brands connect with the U.S. Hispanic market. I had the chance to interview Robert at L’ATTITUDE on the partnership with Vice. Robert has always felt that companies don’t understand the diversity…

Modelo Beer Commercials Rock

If you haven’t seen the Modelo beer commercials that highlight the achievements of some notable Hispanic-Americans, you should. They smartly connect with Hispanic consumers without being patronizing, stereotypical, or condescending. My favorite one is about the first Latina fighter pilot, Olga Custodio. There are others including one with NFL great, Anthony Muñoz. Companies who have struggled…