Goya Names @AOC Employee of the Month

Last month, some Democrats, including a number of Latino celebrities, called for a boycott of Goya Foods after their CEO Robert Unanue praised President Donald Trump at a White House event to announce the administration’s Hispanic Prosperity Initiative. I blogged about the issue to boycott or not to boycott. To my surprise, my blog about freedom…

Big Companies Can Help Close America’s Wealth Gap, but it Won’t Happen Without a Strong Push

For years I have been talking to corporations about the growth and profit opportunity of the Hispanic market. Factually speaking, Hispanics are the youngest and fastest-growing demographic segment in our economy. In the housing sector, Hispanics account for about 50% of the homeownership growth in America. The numbers are big and the opportunity is clear.…

Latino Museum

I had a great conversation this week with Congressman Tony Cárdenas. Tony is from Los Angeles and a former REALTOR®. In fact, he started his career in real estate with Jerry Ascencio, NAHREP’s former national president. Tony recently announced his candidacy for the position of Assistant Speaker of the House, but prior to that he…

Report on Latino Household Wealth

NAHREP and the Hispanic Wealth Project, Inc. are finalizing a report on the state of Hispanic wealth in America. The report will be built around an in-depth survey on family wealth taken by several hundred Latino families that includes how their financial position has been impacted by COVID-19. So, what are we hoping to learn…

Politically, are Latinos a Paper Tiger?

Last summer, I participated in a fundraiser for Congressman Tony Cárdenas in San Fernando, CA. We raised about $12K from a network of Latino small business professionals. The congressman was pleasantly surprised…Why? Because even though he is one of the strongest Latino advocates in government, Cárdenas told me that more than 95% of his political…