Gary Acosta

Successful entrepreneur, investor and founder of today’s leading Hispanic business organization

Gary Acosta is the Co-Founder & CEO of the National Association of Hispanic Real Estate Professionals (NAHREP®) and a 25-year veteran of the housing industry. NAHREP is the nation’s largest minority real estate trade association with over 30,000 members and 80 local chapters. In his capacity as CEO of NAHREP, he created the Hispanic Wealth Project, a 501c3 non-profit organization with a strategic plan to triple Hispanic household wealth by 2024. Mr. Acosta also authored The Hispanic Wealth Disciplines, 10 principles that guide NAHREP members and supporters towards a career of wealth and prosperity. He is the creator of 53 Million and One®, a one of a kind, theatrical presentation that chronicles the true life story of Jerry Ascencio, and his journey from immigrant to successful real estate entrepreneur.

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Dave Chappelle 8:46

Netflix debuted Dave Chappelle’s most recent comedy special on YouTube. Like a lot of his work, 8:46 is brilliant. The title represents the eight minutes and forty-six seconds that former police officer, Derek Chauvin nonchalantly knelt on George Floyd’s neck until Floyd died. My son, Aaron and I listened to the show while we were…

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We Are All Human

This week I was in New York for L’ATTITUDE meetings with CNBC and American Express. I also had the chance to meet up with Claudia Romo Edelman, a career diplomat with the United Nations and the World Economic Forum. Claudia is a force of nature and recently launched an organization and campaign called “We Are All…

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And the name is…

After much consideration, I have decided to name my podcast “Latin Privilege”. I’m doing my research right now, but plan to launch immediately after the first of the year. Much like this blog, we will be discussing business, politics, sports and entertainment. I’m looking forward to it and hope you will join me.

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L’ATTITUDE 2019 wraps up

L’ATTITUDE 2019 finished with a bang. This year’s event once again featured some of the top leaders in business, politics, entertainment and journalism. The session with Marc Benioff and Oscar Munoz was a highlight for me. The two business titans spoke about some of the more consequential issues facing our country and finished their session…

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L’ATTITUDE

Just a short note this week to remind everyone that the L’ATTITUDE 2019 and the NAHREP at L’ATTITUDE conventions take place this week in San Diego. L’ATTITUDE is redefining the narrative for the U.S. Latino cohort. The Dow Jones Company, the Wall Street Journal, CNBC, MSNBC and Telemundo are covering the event as media partners. #LattitudeIsEverything Below is a list…

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L’ATTITUDE 2019 to open registration soon

While SXSW continues to set attendance records, L’ATTITUDE will open registration soon for its 2019 event in San Diego on September 26-29. Once again NAHREP will host its national convention in tandem with L’ATTITUDE and will be joined by ALPFA and SLEI, two of the of leading organizations for Latino business professionals and entrepreneurs. Last…

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Roma

Famed Mexican director, Alfonso Cuarón’s semi-autobiographical story about a year in the life of the maid that helped raise him and his siblings. Cuarón who won the Oscar for Best Director for his 2013 film, Gravity, addresses several timely issues in Roma, including race, class and idiot fathers. Without being too preachy, the film subtly…

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Events are the new form of journalism

A few weeks ago, I wrote about how malls were not dying but rather transforming from shopping locations to experiential destinations. A similar transformation is taking place in the journalism world. Publications like the Wall Street Journal, Vanity Fair, and the Atlantic Magazine are making more money these days hosting conferences and events as they…

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Robert Rodriguez partners with VICE

Director Robert Rodriguez’ El Rey entertainment company is partnering with Vice Media to launch La Reyna, a new company that will focus on helping brands connect with the U.S. Hispanic market. I had the chance to interview Robert at L’ATTITUDE on the partnership with Vice. Robert has always felt that companies don’t understand the diversity…

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Modelo Beer Commercials Rock

If you haven’t seen the Modelo beer commercials that highlight the achievements of some notable Hispanic-Americans, you should. They smartly connect with Hispanic consumers without being patronizing, stereotypical, or condescending. My favorite one is about the first Latina fighter pilot, Olga Custodio. There are others including one with NFL great, Anthony Muñoz. Companies who have struggled…

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