Gary Acosta

Successful entrepreneur, investor and founder of today’s leading Hispanic business organization

Gary Acosta is the Co-Founder & CEO of the National Association of Hispanic Real Estate Professionals (NAHREP®) and a 25-year veteran of the housing industry. NAHREP is the nation’s largest minority real estate trade association with over 30,000 members and 80 local chapters. In his capacity as CEO of NAHREP, he created the Hispanic Wealth Project, a 501c3 non-profit organization with a strategic plan to triple Hispanic household wealth by 2024. Mr. Acosta also authored The Hispanic Wealth Disciplines, 10 principles that guide NAHREP members and supporters towards a career of wealth and prosperity. He is the creator of 53 Million and One®, a one of a kind, theatrical presentation that chronicles the true life story of Jerry Ascencio, and his journey from immigrant to successful real estate entrepreneur.

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What do Latinos really want?

I have been thinking a lot about what Latinos really want, and perhaps a better question is what do they really need. Everything I do with NAHREP, The Hispanic Wealth Project, and L’ATTITUDE is about answering those questions. We talk a lot about creating a new narrative for the Latino community. Not an easy undertaking,…

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I’m sold on the term “LatinX”

USA Today published an article about the term “LatinX” this past weekend. You should read the article yourself, but it essentially blasts the term as a progressive-led assault on the Spanish language itself. The article initially resonated with me and I decided to post it on FB on Friday to see what others thought. Once the comments…

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LDC Hosts Steve Forbes

I’ve been a board member of the Latino Donor Collaborative for two years. The organization is chaired by Sol Trujillo and is governed by an impressive board of many of the top Latino business leaders and entrepreneurs in the country. The organization produces research reports and hosts twice annual convenings where LDC board members interview…

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Is it Latino or Latinx?

Recently we have seen the term Latinx emerge in our collective lexicon. For those unfamiliar with the term, it is a gender-neutral term for Latinos and Latinas. In Spanish, the word Latino is used for men of Latin origin, and Latina is used for women of Latin origin; however, when referring to all people of…

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Puebla, MX

Last week I was in Mexico for the first time in almost two decades. The reason I haven’t been in Mexico is a long story. My parents are both U.S.-born so my only experience with Mexico was visiting resort cities like Cancún and Mazatlán. I didn’t love those places and always felt that the party…

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The Hispanic Advantage

If you follow the news at all, you know that Hispanics are dealing with discrimination and other problems to a greater degree than in previous years. Yet despite the heartbreaking stories about families being separated, and the idiots who denigrate our contributions to the American condition (which all will pass someday soon), there has never…

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John Kelly is wrong about immigrants

John Kelly, the current WH Chief of Staff and former Secretary of Homeland Security made news this week when he said that most Mexican immigrants do not assimilate well into American culture because they are rural, unskilled and do not speak English. For these reasons, Kelly believes they should be kept from entering the country…

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LDC in the WSJ

Several weeks ago, I mentioned that I had joined the board of the Latino Donor Collaborative – an organization started by Sol Trujillo that is focused on improving the narrative about Latinos in America. The board of the LDC looks like a “who’s who” of Latino executives and entrepreneurs including Linda Alvarado, the co-owner of…

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Nuevo Latinos

A couple of years ago, I wrote a five-part blog named the “Nuevo Latinos.” The blog described a new generation of Latinos who were proud of their heritage but viewed themselves as part of the mainstream rather than some outlier faction of America. Most of these Latinos were U.S. born, but not all of them,…

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Big Banks Focus on Hispanics

A growing focus on Hispanic homebuyers on the part of large financial institutions will be the topic of an upcoming feature article in a major financial publication. The writer has recognized that a tipping point has occurred with big banks and small independent lenders placing more emphasis on the burgeoning Hispanic homebuyer segment. One question…

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