Last month, some Democrats, including a number of Latino celebrities, called for a boycott of Goya Foods after their CEO Robert Unanue praised President Donald Trump at a White House event to announce the administration’s Hispanic Prosperity Initiative. I blogged about the issue to boycott or not to boycott. To my surprise, my blog about freedom…
I woke up on Saturday to some tragic news. Frank Amadeo, the president of Estefan Enterprises, passed away after suffering a heart attack on Friday night. He was 57 and in good health. When Emilio became a partner at L’ATTITUDE LLC, I became close to the family, but my working relationship was primarily with Frank.…
For years I have been talking to corporations about the growth and profit opportunity of the Hispanic market. Factually speaking, Hispanics are the youngest and fastest-growing demographic segment in our economy. In the housing sector, Hispanics account for about 50% of the homeownership growth in America. The numbers are big and the opportunity is clear.…
In the coming weeks, Americans will start receiving the COVID-19 vaccine. We were able to get to this point in about ten months – a remarkable achievement. In tests, the efficacy of the three vaccines that will hit the market have ranged between 90-95 percent – equally as amazing. Even more encouraging, the Moderna vaccine…
Last Week, Eva Longoria was being interviewed on MSNBC about the significant role that Latinos played in the presidential election. When the interviewer asked about Black women, Eva said “of course we saw what Black women did in Georgia, but Latina women were the real heroines”. Social media was swift to criticize her for “diminishing…
Doctors Marlow Hernandez and Richard Aguilar founded Cano Health in 2009 to provide quality end-to-end health care for underserved Latino communities in Florida. In 2016, their company generated $1.6M in revenue, but they had an idea to roll-up other smaller medical practices in their footprint to leverage economies of scale. With the help of my…
Jerry Ascencio and I hosted a webinar last week on stock-based investments. It was a well-attended session with great content. Our objective is not to sell people on the stock market, but to help close the knowledge gap about investing in general, and the stock market is an important part of that. Generating income is…
This week we got some good news from Pfizer on a vaccine, and a whole lot of bad news about COVID infections exploding nationwide. A recent trial indicated that Pfizer’s novel vaccine was more than 90% effective. This would make it about twice as effective as the normal flu vaccine. Medical experts believe that up…
Joe Biden will soon take over the reins of the United States government which is currently under more stress and turmoil than any time before. Solving the nation’s immediate problems will require every ounce of our intellectual capital and a strategic apportionment of our financial resources. While most Americans have confidence that Biden will be…
Somebody once told me that you get power by giving power and you get respect by giving respect. On election night, I posted a statement on Facebook that said Latino voters delivered Florida for Trump, and Arizona for Biden (I may have been premature on the latter). The post received 143 comments and included a…